Marilyn Monroe at JFK's Birthday Celebration 1962. When Marilyn Monroe stepped onto the stage at Madison Square Garden to sing Happy Birthday to President John F. Kennedy, time seemed to freeze. The Story Behind Marilyn Monroe's Iconic 'Happy Birthday JFK' Dress In 1962, Marilyn Monroe wore a custom gown by French designer Jean Louis to serenade President John F. Kennedy with Happy Birthday. The nude illusion dress was made of sheer fabric and Marilyn Monroe's dazzling "Happy Birthday" dress, famously worn during her serenade to President Kennedy, is not just a piece of fashion; it's a piece of history. Designed by Jean Louis and adorned Marilyn Monroe dress could sell for $3M CNN
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